Aptel Research Blog

The Patient Journey: What is it and how do companies understand it?

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Following up on our post from last week, we are bringing you a series of blog posts that discuss some of the key issues from the Patients Summit in London June 17th and 18th.

Understanding the patient journey is key to creating patient centric strategies. However, the patient journey should be more than a flow chart of the steps that the patient goes through in getting diagnosed and receiving treatment.

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Patient Empowerment Part 2: What it means for Pharma and Market Researchers

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Note: This post is based on the presentation that CEO Michele Derai made at the 2014 PBRIG Winter Education workshop.

As we discussed  last week, in Part 1 of this topic, the role of patients and physicians is changing and patients have increasing responsibility in their care.  This has important implications for pharmaceutical companies, as well as for market researchers.

For pharma companies, patients are becoming a major stakeholder, whose individual needs must be considered, separately from those of physicians. This is a new way of thinking for many companies, since for years, the physicians have been seen as the conduit to and proxy for patients. Here at Aptel Research, we have seen this shift as clients are now thinking specifically about patients when creating marketing and pricing strategies, as well as in the growing availability of patient support programs.

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Patient Empowerment Part 1: What is it and Why Does it Matter?

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Note: This post is based on the presentation that CEO Michele Derai made at the 2014 PBRIG Winter Education workshop.

Patient empowerment has become a hot topic in healthcare recently. So what does patient empowerment mean and why is it important?

Patient empowerment is the patient’s power over a range of decisions such as provider and treatment choice. Traditionally, patients had very little power, and physicians were viewed as the authority for all parts of care, from problem detection, diagnosis and prognosis, defining health goals and treatment options, implementing treatment and monitoring and evaluating patients. However, the  role of the patient and physician is changing and patients have increasing responsibility across all these aspects of care.

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Aptel Research Releases Newest Patient VoicesTM Report in Rheumatoid Arthritis

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Aptel Research, a specialty marketing research and consulting company that provides actionable strategic insights to the pharmaceutical and biotech industries, released its newest report Patient Voices SeriesRheumatoid Arthritis (US).  This report provides rich insights into the emotional and rational factors that impact the patient journey for people living with moderate-severe RA. The report captures the various aspects of the patient journey from symptoms to diagnosis to treatment. It sheds light on a variety of issues including how patients feel when diagnosed, how RA impacts their life, what are the unique characteristics of patients who request their biologic therapy, the mindset of patients who have been on 3+ prior biologics, and more.

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HealthCare Journey: a new site for people living with MS

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HealthCare Journey is a new website for patients with MS that collects the most valuable information and solutions from around the internet to help patients save time and energy.  They have patient blogs where people with MS can share their experiences, as well as advice from physicians and other experts.

A few of our findings from the PatientVoices MS US report are shared on the website. Check out what we found and answer the question of the week.

 

Conference News-ASH 2013

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We regularly attend pharmaceutical and market research conferences worldwide. This December, we will be attending the American Society of Hematology Annual Meeting and Expo.  We look forward to seeing you there.  We would be happy to meet with you to discuss our capabilities and how we can help you answer your business questions.

If you are attending ASH and would like to set up a meeting during the conference, please contact us today!