Understanding the patient journey is key to creating patient centric strategies. However, the patient journey should be more than a flow chart of the steps that the patient goes through in getting diagnosed and receiving treatment.
On June 17th and 18th, a team from Aptel Research attended the Patient Summit 2014 in London. CEO Michele Derai spoke on a panel with other experts regarding “How understanding patient and behaviour customer insight can help your business”
Aptel Research CEO Michele Derai is featured in Eye for Pharma’s new article “Real Immersion Into the World of the Patient.” The article gives a taste of what attendees at the upcoming 11th Annual Patient Summit, June 17-18th 2014 in London, can expect to learn about from Michele’s panel discussion on Patient Insight.
Are you interested in learning more bout patient empowerment and what it means for your company or brand? If you missed our recent webinar Patient Empowerment and its Impact on Patient Treatment Experience with Aptel Research CEO Michele Derai, you can check out the slides from the webinar below.
As we discussed last week, in Part 1 of this topic, the role of patients and physicians is changing and patients have increasing responsibility in their care. This has important implications for pharmaceutical companies, as well as for market researchers.
For pharma companies, patients are becoming a major stakeholder, whose individual needs must be considered, separately from those of physicians. This is a new way of thinking for many companies, since for years, the physicians have been seen as the conduit to and proxy for patients. Here at Aptel Research, we have seen this shift as clients are now thinking specifically about patients when creating marketing and pricing strategies, as well as in the growing availability of patient support programs.
Patient empowerment has become a hot topic in healthcare recently. So what does patient empowerment mean and why is it important?
Patient empowerment is the patient’s power over a range of decisions such as provider and treatment choice. Traditionally, patients had very little power, and physicians were viewed as the authority for all parts of care, from problem detection, diagnosis and prognosis, defining health goals and treatment options, implementing treatment and monitoring and evaluating patients. However, the role of the patient and physician is changing and patients have increasing responsibility across all these aspects of care.
Aptel Research, a specialty marketing research and consulting company that provides actionable strategic insights to the pharmaceutical and biotech industries, released its newest report Patient Voices Series™ Rheumatoid Arthritis (US). This report provides rich insights into the emotional and rational factors that impact the patient journey for people living with moderate-severe RA. The report captures the various aspects of the patient journey from symptoms to diagnosis to treatment. It sheds light on a variety of issues including how patients feel when diagnosed, how RA impacts their life, what are the unique characteristics of patients who request their biologic therapy, the mindset of patients who have been on 3+ prior biologics, and more.
Michele Derai, CEO of Aptel Research, will be conducting a workshop on Patient Empowerment at PBIRG 2014 Winter Educational Workshop. The workshop will focus on how Patient Empowerment is impacting the pharmaceutical industry and its effect on marketing/market research.
HealthCare Journey is a new website for patients with MS that collects the most valuable information and solutions from around the internet to help patients save time and energy. They have patient blogs where people with MS can share their experiences, as well as advice from physicians and other experts.
We regularly attend pharmaceutical and market research conferences worldwide. This December, we will be attending the American Society of Hematology Annual Meeting and Expo. We look forward to seeing you there. We would be happy to meet with you to discuss our capabilities and how we can help you answer your business questions.
If you are attending ASH and would like to set up a meeting during the conference, please contact us today!