With niche markets replacing blockbuster markets, the changing roles of patients and providers and increasing cost constraints, there is no room for trial and error. We have the depth of experience and knowledge to help you with your most challenging issues. Whether testing an innovative and complex product concept, evaluating market access with payers, or rejuvenating an existing brand in the face of new competition, we provide our clients with commercially relevant and actionable recommendations.

As a global company, we understand the importance of a controlled and collaborative approach in multi-national projects. We provide high quality and consistency across countries from moderating to the analysis and reporting. For every project, we conduct a team analysis of the global picture, which brings the findings from individual countries to light.

For multi-national projects, we have a tight network of senior consultants who live and work in several countries, each one fluent in both the local language and English. They are immersed in the customs and attitudes of your audiences and understand the healthcare system of their country. This enables us to provide global findings highlighting country-specific subtleties in our multi-national reports.