Join Aptel Research founder and CEO, Michele Derai, for a 30-minute webinar: Using Qualitative Social Media Analysis to Support Your Brand. Patients are increasingly seeking information, advice and sharing their stories and personal journey with other patients online through social media. Social media offers a direct lens into the patient experience, in the patient’s own words. By analyzing this information, companies can find valuable insights into the patient journey, patient needs, brand awareness and perception.
During the webinar, Michele will share results from Aptel Research’s recent analysis of melanoma patient social media conversations regarding PD-1, a new therapeutic class. The FDA has just approved, Keytruda, the first agent in this new class of cancer drugs that unleashes the body’s immune system to fight tumors.
Our analysis captured patient perception of and expectations for PD-1s pre-launch.
Register today to find out more about how you can use insights from patient social media for your brand, and to see the results of the melanoma PD-1 analysis.
Friday September 26th, 2014 10:00am Eastern Time