Aptel Research Blog

Michele, Author at Aptel Research | Global Pharmaceutical Marketing Consultants - Page 4 of 4

August 22, 2013
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Aptel Research Lexington Public Library 1899

Hometown Profiles for a Pharmaceutical Market Research Company Part 1: Lexington

Posted by | Fun Stuff | No Comments

Aptel Research‘s Global and US headquarters is based in Lexington, Massachusetts, a suburb of Boston with a population of over 30,000 people. The town was settled in 1642 as a part of Cambridge Massachusetts.

Lexington is a town with rich history. It is most famous for being the home of the “shot heard ’round the world.” This refers to the first shot fired that commenced the American Revolutionary War on April 19, 1775. The American militia in Lexington and the British exchanged fire early in the morning although no one can account for which side fired first. Read More

August 22, 2013
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Companies Are Moving and Expanding to Oncology

Posted by | Market Research Methodologies/Trends | No Comments

Pharmaceutical companies facing a low probability of marketing blockbuster products or shrinking medical needs in many markets are turning to oncology for future opportunities because the oncology market remains rife with unmet needs. The unmet markets lie in the more specific indications, which represent smaller patient population size. This means that pharmaceutical companies will not be able to tap into the traditional blockbuster markets as easily as before. Instead, they will need to research drugs with many indications, or have the ability to market many more drugs.

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