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Patient Engagement Archives - Aptel Research | Global Pharmaceutical Marketing Consultants

September 04, 2014
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Huge Percentage of Cancer Patients Turning to Online Patient Communities for Support and Information, Transforming Patient-Physician Dialogue

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Cambridge, MA and Seattle, WA (PRWEB) September 03, 2014

Aptel Research, a respected healthcare market research firm, and Patient Power, a leading producer of online educational content for cancer patients, have announced key results from the Patient Power Summer 2014 Survey, a comprehensive online survey of almost 700 US-based cancer patients’ and caregivers’ use of and experience with online health information and its impact. The key findings of the survey demonstrate the high level of online engagement of cancer patients and their frequent reliance today on online patient communities as a primary source of credible and up-to-date health information.

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July 23, 2014
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Incorporating the Patient Perspective into Clinical Trial Design

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Continuing the July series of blog posts  discussing some of the key issues from the Patients Summit in London June 17th and 18th. 

True patient centricity incorporates the patient perspective throughout the whole process of drug development and commercialization, from R&D and clinical trial design to marketing and communication. At the Patient Summit in London last month, two speakers, Paul Humphries of Genzyme and Andy Jones of AstraZeneca, discussed the challenges and opportunities in patient-centric drug development.

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