Continuing the series of blog posts that we started last week, for the month of July we will be discussing some of the key issues from the Patients Summit in London June 17th and 18th.
For many years, pharma companies have worked with patient associations. This relationship has comprised companies giving funding for educational materials or disease awareness campaigns. As Sinead Tuitte, the Patient Partnership Manager for MSD Ireland mentioned in her session, many patient groups and associations have concerns about pharma’s involvement with their organization and prefer to keep companies at a distance. However, Ms. Tuitte and MSD Ireland were able to move past this traditional relationship and develop true partnerships to meet patient needs and promote health, not just medicine.